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Aveda Seasonal Collections

This autumn look book showcases the masterful cut, color, styling and makeup techniques of Aveda's top artists. I stepped in and named the collection, ghostwrote the intro letter and finessed artist quotes. End result: a story of self expression at its finest. 

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Sublime Spirit Makeup Collection elements, including in-store/salon poster with tagline, and how-to tear pads with makeup look names.

Sublime Spirit Hair Color Collection elements, including an event poster, salon ad and hair color menu.