Storytelling is one of my strengths. I love the challenge of bringing a product to life in an emotionally connective way. Lucky for me, I was able to write several stories for heritage franchises--loved by many and with long, rich histories. Case in point: Shampure™ Body Care. Key elements of this campaign include launch posters and a salon ad (pictured left).
Jump to more heritage launches below:
- call-to-action poster drawing people into stores/salons
- launch posters (front and back)
- product placemat
- easel promoting composition oil for men
- launch poster front
- launch poster back with sourcing story
- ritual brochure
- salon service poster