Ivey Awards Promo
Theme: "A Play on Words. Theater at Play."
To generate buzz for Ivey's 12th annual celebration of the Twin Cities theater community, we created character names with multiple meanings, evoking theatrical moments in time. The actors in the images acted these “word plays” out, bringing each moment to life. This layered approach delighted Ivey attendees and even picked up an award at Ad Fed's The Show 2017.